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[1] The Cloud Is Material: On the Environmental Impacts of Computation and Data Storage · Blog: MIT Schwartzman College of Computing https://mit-serc.pubpub.org/pub/the-cloud-is-material/release/2#n93o7parpwu
[2] Cloud-powered technologies for sustainability | McKinsey: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/cloud-powered-technologies-for-sustainability
[3] A new front in the water wars: Thirsty, giant data centers – The Washington Post: The Washington Post, “A new front in the water wars: Your internet use”, April 25, 2023, Shannon Osaka, https://www.washingtonpost.com/climate-environment/2023/04/25/data-centers-drought-water-use
[4] Cloud computing’s real-world environmental impact | TechTarget: https://www.techtarget.com/sustainability/feature/Cloud-computings-real-world-environmental-impact
[5] Understanding Carbon Footprint in the Cloud – Watershed: https://watershed.com/blog/carbon-in-the-cloud
[6]What Is a Data Center? | TechTarget.com: https://www.techtarget.com/searchdatacenter/definition/data-center

Related News & Insights

[1] Microsoft 2024 Environmental Sustainability Report, https://www.microsoft.com/en-us/corporate-responsibility/sustainability/report
[2] Google 2024 Environmental Report, https://blog.google/outreach-initiatives/sustainability/2024-environmental-report/
[3] Amazon 2023 Sustainability Report, AWS Summary: 2023-aws-summary.pdf
[4] Harvard University, Meta, Arizona State University, “Chasing Carbon: The Elusive Environmental Footprint of Computing”, Udit Gupta, Young Geun Kim, Sylvia Lee, Jordan Tse, Hsien-Hsin S. Lee, Gu-Yeon Wei, David Brooks, Carole-Jean Wu, https://arxiv.org/pdf/2011.02839
[5] Greenpeace, “Clicking Clean”, 2017, Gary Cook, https://www.greenpeace.org/static/planet4-international-stateless/2017/01/35f0ac1a-clickclean2016-hires.pdf
[6] Datacenter Knowledge, “AWS, Microsoft, Google Continue to Invest in Cloud as Demand Grows in AI Era”, May 2, 2024, Sean Michael Kerner, https://www.datacenterknowledge.com/cloud/aws-microsoft-google-continue-to-invest-in-cloud-as-demand-grows-in-ai-era
[7] Synergy Research Group, “Huge Cloud Market Sees A Bounce in Growth Rate for the Second Consecutive Quarter”, April 30, 2024, no author named https://www.srgresearch.com/articles/huge-cloud-market-sees-a-strong-bounce-in-growth-rate-for-the-second-
consecutive-quarter

[8] The Washington Post, “A new front in the water wars: Your internet use”, April 25, 2023, Shannon Osaka,
[9] SDX Central, “Hyperscaler sustainability scorecard: Rating Google’s, Microsoft’s and AWS’ environmental strategies”, July 20, 2023, Emma Chervek,  https://www.sdxcentral.com/articles/analysis/hyperscaler-sustainability-scorecard-rating-google-microsoft-and-aws/2023/07/
[10] Algorithm Watch, “With Google as My Neighbor, Will There Still Be Water?”, April 6, 2023, Interview with Dr. Sebastián Lehuedé, https://algorithmwatch.org/en/protests-against-data-centers
[11] Fairfax Times, “Community rallies against county’s data center expansion”, June 7, 2024, Jimmy Henderson, https://www.fairfaxtimes.com/articles/fairfax_county/community-rallies-against-county-s-data-center-expansion/article_97db5e00-2419-11ef-b7b5-7b7a8975d46f.html
[12] AP News, “Google says it will rethink its plans for a big data center in Chile over water worries”, September 17, 2024, no author, https://apnews.com/article/chile-google-data-center-water-drought-environment-d1c6a7a8e8e6e45257ac84fb750b2162
[13] Tech Times, “Google Data Center Plan Angers Drought-Stricken People of Uruguay”, July 11, 2023, John Lopez, https://www.techtimes.com/articles/293657/20230711/google-data-centre-plan-angers-drought-stricken-people-uruguay.html
[14] CNBC, “Microsoft’s carbon emissions have risen 30% since 2020 due to data center expansion”, May 15, 2024, Spencer Kimball, https://www.necn.com/news/business/money-report/microsofts-carbon-emissions-have-risen-30-since-2020-due-to-data-center-expansion/3235611

[1]Data Center Dynamics, “Global data center electricity use to double by 2026 – IEA report”, January 6, 2024, Matthew Gooding, https://www.datacenterdynamics.com/en/news/global-data-center-electricity-use-to-double-by-2026-report/
[2]International Energy Agency, “Electricity 2024 Analysis and forecast to 2026”, May 2024, Eren Çam, Zoe Hungerford, et.al.,, https://www.iea.org/reports/electricity-2024
[3]Statista, “Total gross electricity consumption in France from 2013 to 2023”, no date or author given, accessed June 2024, https://www.statista.com/statistics/460064/france-electricity-consumption/
[4]International Energy Agency, “Data Centres and Data Transmission Networks”, July 11, 2023, Vida Rozite,https://www.iea.org/energy-system/buildings/data-centres-and-data-transmission-networks
[5]Our World in Data, Data Page: Electricity demand”, part of the following publication: Hannah Ritchie, Pablo Rosado and Max Roser (2023) – “Energy”. Data adapted from Ember. Retrieved from https://ourworldindata.org/grapher/electricity-demand
[6]PWC, “The global economy has become much more energy efficient. But are there further gains to come?”, undated, Barret Kupelian, https://www.pwc.com/gx/en/research-insights/economy/global-economy-watch/energy-efficient-global-economy.html
[7]The Wall Street Journal, “There’s Not Enough Power for America’s High-Tech Ambitions”, May 12, 2024, David Uberti, https://www.wsj.com/business/energy-oil/data-centers-energy-georgia-development-7a5352e9
[8]Ernst & Young, “What’s next for Japanese sustainability disclosure standards”, October 13, 2023, Kyle P. Lawless, Keiichi Ushijima, et.al., https://www.ey.com/en_jp/insights/sustainability/whats-next-for-japanese-sustainability-disclosure-standards
[9]Black & Veatch Blog: “Water Efficiency Opportunities for Data Centers”, no date given, Mikeal Vincent, https://www.bv.com/perspectives/water-efficiency-opportunities-data-centers
[10]Uptime Institute, “Five data center predictions for 2024”, January 2024, no author given, https://uptimeinstitute.com/uptime_assets/ebdfbf14591d2e8bfe05a0e4faddf024af34ab7ef7cfe8cb21182774b490e58a-five-data-center-predictions-for-2024.pdf
[11]European Commission: Energy Efficiency Directive, no author or date given, accessed June 12, 2024, https://energy.ec.europa.eu/topics/energy-efficiency/energy-efficiency-targets-directive-and-rules/energy-efficiency-directive_en
[12]Securities Exchange Commission press release, “Press Release
SEC Adopts Rules to Enhance and Standardize Climate-Related Disclosures for Investors”, March 6, 2024, https://www.sec.gov/news/press-release/2024-31
[13]Techerati, “Data Centre Sustainability Regulation: The timeline that requires immediate action”, November 14, 2023, Vanessa Moffat, https://www.techerati.com/features-hub/data-centre-sustainability-regulation-the-timeline-that-requires-immediate-action

[1] WP#35 – Water Usage Effectiveness (WUE): A Green Grid Data Center Sustainability Metric | The Green Grid: https://www.thegreengrid.org/en/resources/library-and-tools/238-Water-Usage-Effectiveness-%28WUE%29%3A-A-Green-Grid-Data-Center-Sustainability-Metric-
[2] How to manage data center water usage sustainably | TechTarget: https://www.techtarget.com/searchdatacenter/tip/How-to-manage-data-center-water-usage-sustainably
[3] Data Center Water Usage: A Comprehensive Guide – Dgtl Infra: https://dgtlinfra.com/data-center-water-usage/#Water_Usage_Effectiveness_WUE
[4] Businessman proposing data center on banks of Columbia River has history of troubled deals – Columbia Insight: https://columbiainsight.org/exclusive-businessman-proposing-data-center-on-banks-of-columbia-river-has-history-of-troubled-deals/
[5] Data centre water consumption | npj Clean Water (nature.com): https://www.nature.com/articles/s41545-021-00101-w
[6] Data Centers and Hidden Water Use – WSJ: https://www.wsj.com/articles/data-centers-1435168386
[7] US National Renewable Energy Laboratory blog, “NREL Joins $40 Million Effort To Advance Data Center Cooling Efficiency”, December 14, 2023, no author given, https://www.nrel.gov/news/program/2023/nrel-joins-effort-to-advance-data-center-cooling-efficiency.html
[8] Datacenter Hawk, “How to Measure the Data Center Market – Data Center Fundamentals”, March 21, 2021, Mike Netzer, https://datacenterhawk.com/resources/hawkpodcast/how-to-measure-the-data-center-market-data-center-fundamentals
[9] Google data centers blog: “Efficiency”, no date or author given, accessed July 2024, https://www.google.com/about/datacenters/efficiency
[10] CGDirector, “Graphics Card Temperature Guide”, November 25, 2022, Alex Glawion, https://www.cgdirector.com/gpu-temperature-guide

Related News & Insights

[1] Data Center Knowledge, “AWS, Microsoft, Google Continue to Invest in Cloud as Demand Grows in AI Era”, May 2, 2024, Sean Michael Kerner  https://www.datacenterknowledge.com/cloud/aws-microsoft-google-continue-to-invest-in-cloud-as-demand-grows-in-ai-era
[2] BBC News, “Electricity grids creak as AI demands soar”, May 20, 2024, Chris Baraniuk, https://www.bbc.com/news/articles/cj5ll89dy2mo
[3] ACM FAccT ’24 conference presentation, “Power Hungry Processing: Watts Driving the Cost of AI Deployment?”, November 28, 2023, Alexandra Sasha Luccioni, Yacine Jernite, Emma Strubell,  https://arxiv.org/abs/2311.16863
[4] Yahoo Finance, “The cost of training AI could soon become too much to bear”, April 24, 2024, David Meyer,  https://finance.yahoo.com/news/cost-training-ai-could-soon-101348308.html
[5] Techstrong, “Hyperscalers Invest in Proprietary Semiconductors to Counter Nvidia”, May 30, 2024, Nathan Eddy,  https://techstrong.ai/articles/hyperscalers-invest-in-proprietary-semiconductors-to-counter-nvidia/
[6] Statista, “Generative AI – Worldwide | Statista Market Forecast”, date and author not given, accessed June 2024,  https://www.statista.com/outlook/tmo/artificial-intelligence/generative-ai/worldwide
[7] Smallcaps.au, “Australian resource earnings forecast to return to steady growth as commodity prices stabilise”, July 3, 2024, Colin Hay,  https://smallcaps.com.au/australian-resource-earnings-forecast-steady-growth-commodity-prices-stabilise/
[8] Amazon Blog, “Amazon completes $4B Anthropic investment to advance generative AI”, May 27, 2024, author not given,  https://www.aboutamazon.com/news/company-news/amazon-anthropic-ai-investment
[9] Investors Business Daily, “Microsoft Stock: AI Investment Returns Questioned”, July 10, 2024, Patrick Seitz,  https://www.investors.com/news/technology/microsoft-stock-msft-ai-investment-returns-questioned/
[10] Innodata Blog, “How to Manage Model Drift in Generative AI”, no date or author given, accessed July 2024,  https://innodata.com/how-to-manage-model-drift-in-generative-ai/
[11] Equinix Blog: “How to Do AI Sustainably”, January 26, 2023, Ram Bala,  https://blog.equinix.com/blog/2023/01/26/how-to-do-ai-sustainably/
[12] Forbes Magazine, “The Difference Between Generative AI And Traditional AI: An Easy Explanation For Anyone”, August 23, 2023, Bernard Marr, https://www.forbes.com/sites/bernardmarr/2023/07/24/the-difference-between-generative-ai-and-traditional-ai-an-easy-explanation-for-anyone/?sh=5de07b9a508a
[13] Nuclear Newswire, “AI and data center growth equal power demand”, April 3, 2024, Ken Petersen, https://www.ans.org/news/article-5872/ai-and-data-center-growth-equal-power-demand/
[14] Goldman Sachs, “AI is poised to drive 160% increase in data center power demand”, May 14, 2024, no author credited, https://www.goldmansachs.com/intelligence/pages/AI-poised-to-drive-160-increase-in-power-demand.html
[15] ACQ2 Podcast, “Saving the Planet with Better AI Data Centers with Crusoe CEO Chase Lochmiller”, August 14, 2023, Ben Gilbert, David Rosenthal, https://www.acquired.fm/episodes/saving-the-planet-with-better-ai-data-centers-with-crusoe-ceo-chase-lochmiller
[16] Columbia University, “Artificial Intelligence for Climate Change Mitigation Roadmap”, December 1, 2023, David B Sandalow, Colin McCormick, et.al.,   https://academiccommons.columbia.edu/doi/10.7916/cfn0-xj39
[17] NPR, “AI brings soaring emissions for Google and Microsoft, a major contributor to climate change”, July 12, 2024, Dara Kerr, https://www.npr.org/2024/07/12/g-s1-9545/ai-brings-soaring-emissions-for-google-and-microsoft-a-major-contributor-to-climate-change
[18] The Wall Street Journal, “For AI giants, smaller is sometimes better”, July 6, 2024, Tom Dotan, Deepa Seetharaman https://www.wsj.com/tech/ai/for-ai-giants-smaller-is-sometimes-better-ef07eb98
[19] The Wall Street Journal Explains, “AI Is Fueling a Data-Center Boom. Can the Power Grid Keep Up?”, April 15, 2024, author not given,https://www.wsj.com/video/series/wsj-explains/ai-is-fueling-a-data-center-boom-can-the-power-grid- keep-up/A7059830-C06B-47A8-97CD-D08031EF84CC
[20] The Wall Street Journal, “The AI Revolution Is Already Losing Steam”, May 31, 2024, Christopher Mims, https://www.wsj.com/tech/ai/the-ai-revolution-is-already-losing-steam-a93478b1