Hi Watchers!
A pop quiz:
Who controls the growth trajectory of GHG emissions and power consumption by data centers?
(a) Amazon and other big tech companies
(b) OpenAI and other GenAI companies
(c) corporate IT managers
It’s C.
Every decision to put up a cloud instance, build a cloud-based app, or leverage AI features increases demand for data center services.
There are sustainability impacts with every decision in corporate IT. For example:
— Does this software application make elegant use of compute and storage, or run unneeded processes and over-utilize long term storage?
— Did the hosting location pass a selection screening for power efficiency or clean electricity?
— Are cloud operations linked to power efficiency, and leveraging virtualization, autoscaling, or workload schedulers?
Our mission is to illuminate the impact of IT professionals in every organization and ignite curiosity about the consequences changing a cloud decision might have.
That’s how we roll here at Cloud Sustainability Watch.